Engagement is important if you want to promote and sell products on social media. Sometimes it can seem like your social media page lacks content and lies dormant for some time. And that is not what you want to see! Since social media affects every facet of your business, you should bother to give your social strategy a facelift and eventually bring your social media engagement back from the dead. Without further ado, let’s see how you can do it!
Table of contents
1. Do a Basic Profile Audit
Before you start creating content for your page, it’s imperative to make sure it’s properly prepared. All of your social media pages should feature your name, bio, description, and a link to your other profiles or important pages. These are mandatory if you want to make your page and business look more trustworthy.
In addition, if you have a logo make it clearly visible to users. Include it in the profile photos for each of your social pages. Consider using Canva since this is a convenient tool for formatting your logos and fitting relevant images to other social profiles.
2. Set Meaningful Social Media Goals
The next step is to set some meaningful goals for your business in the long run. A social media strategy is most effective when you have a clearly defined goal – something you want to achieve with your content. Here are some examples:
- Attract more social media followers;
- Get more users for your social media profile;
- Increase your views on YouTube;
- Build your list.
By figuring out your goals, you’ll be able to steer the right course with a social media strategy.
3. Post Regularly
Once your information is updated, it’s time to start developing a content strategy. A good rule of thumb here is to create a posting schedule. Posting regularly creates a sense of familiarity with your followers. Furthermore, your content needs to provide value to people. You need to establish yourself as an expert so that users feel comfortable interacting with your posts.
At the same time, irregular posting leads to an out-of-sight-out-of-mind kind of scenario. People tend to avoid and forget accounts that create a bunch of activity one week then disappear for the next two. Keep in mind, an engaged audience is critical for any digital marketing strategy.
4. Produce Valuable Content
While being consistent in your social media marketing is important, providing high-quality content is also a must these days. The true value of social media to your business is that it allows you to establish authentic connections with your audience, so the last thing you want to do is to sound too salesy.
Instead, focus on creating useful and relevant content that helps people to solve problems and perform the tasks they need. Establish yourself as an authority and position yourself as the go-to expert in your niche, and users will find themselves turning to your content when they need a question answered.
Moreover, by providing tips and tricks and knowledge, you give people something more substantive to comment on. Users are far more likely to ask additional questions on an informative post than they are to say anything in response to content that is purely about promoting a product or service.
5. Engage With Your Fanbase
When users or your existing followers take the time to engage with you, you absolutely have to reciprocate! It is advisable to respond to comments within a maximum of 48 hours. So make sure to leave no questions unanswered. When your followers take the time to post a shout-out to your photos or videos on social media, like or share their posts and thank them for being loyal!
You have to make sure people know who you are and what your personal values are. Do not be afraid to have a two-way conversation with your audience. Try writing captions that are as great as your photos and encourage people to comment by asking questions.
6. Choose Hashtags Wisely To Maximize Engagement
Engaging with your followers is a must when it comes to developing a social media strategy. But no social media strategy is complete without leveraging hashtags in your posts. By adding relevant hashtags you can expand your reach and get your posts noticed. Be sure to include a handful of relevant hashtags on the post to maximize your social media efforts.
Before posting content try to find three to four hashtags that are relevant to your niche and audience and add them to your post. Using more specific hashtags on social media can help build a bigger audience for your business and will put your content in front of those who are interested in what you do. This is one of the best ways to grow your social media audience.
7. Create Shareable Social Media Content
Another way to bring your social media engagement back from the dead is to make visually exciting content. Thus, to make your social media content more shareable, your high-quality text should be complemented with an attention-grabbing graphic that resonates with the target audience.
In addition, try to create videos and utilize a problem-solving approach to help your followers find more in-depth answers. Video is an increasingly popular method for reaching new audiences, and live broadcast, in particular, is very engaging. By going live on social media, viewers can catch the content right as it’s being created, and get their questions answered in real-time.
8. Run a Social Media Contest
Contests are yet another creative way to bring engagement back into your social media. By starting conversations you keep your social strategy active, engage with your existing followers and broaden your reach. A social media contest should encourage users to share your content.
If you’re going to promote newly launched mascara, maybe it’s better to ask your fans to share their all-time favorite mascaras. If you’re promoting dog grooming supplies, run a pet costume competition leading up to Halloween. Whatever it is, make it a fun, exciting challenge that people will want to be a part of.
Including relevant hashtags for the contest not only allows you to track entries, it also helps to create buzz around the contest, increase engagement and generate more prospects.
Once the contest is over, be sure to pick a winner and share a photo or video of them with their fabulous prize on your social channels.
9. Choose Social Media Platforms Wisely
A lot of bloggers simply don’t have time to manage multiple social media accounts. In fact, they don’t have to.
While it isn’t sustainable to maintain a Facebook page, an Instagram feed and a YouTube channel at once, it’s best to go deep and identify the platform where your target audience is most active. Focus on the social media channels that generate significant income. Just leave out all the rest.
Research your target audience before choosing your social platform. Figure out where your ideal followers spend their time online. Once it’s done, focus on two or three social accounts that help you connect with your audience where they are. Keep in mind that you only need platforms where your audience IS most active, not where you think they might be active.
10. Measure Your Social Media Efforts
Your success on social media entirely depends on how you track your results and refine your strategy. Social media analytics tools can help you track your social presence and see how your posts perform. For example, you might notice that your videos on Facebook perform better than written content. That’s an amazing insight that should encourage you to create more videos.
Social media monitoring can also tell you:
- What times of day and days of the week your target audience is online;
- What topics your followers want to hear about;
- Which products/services get you the most traffic and sales;
These insights allow you to refine your strategy and your marketing goals to give you the best possible chance of success.
That’s a Wrap. How To Bring Your Social Media Engagement Back From The Dead
In fact, it’s never too late to start engaging with your audience. Bring your social media engagement back from the dead by brushing up your profile and building a loyal base of engaged followers. Try to be practical, methodical, and realistic while having fun improving your followers’ lives.
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